The best collaborations create something bigger than the sum of what each person can create on their own and so Street Science partnered with GRID Worldwide to bring the #Changeables to life...
The core of every good story is a character that both the writer as well as the audience care for. This is no easy feat because the character needs to be likeable but not annoying. The character must have integrity but still be imperfect. The character additionally needs to have the potential for sacrifice, for selflessness, for selfishness, for evil. She may be serious. He could also be funny. Characters need to always have dimensions but not too many so as not to come across as fake.
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The FNB #Changeables retail and commercial characters were therefore developed as follows:
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